Kount + Shuttle

Kount, an Equifax company, is a leading digital fraud prevention platform that uses artificial intelligence and the Equifax identity network to make real-time trust decisions on transactions. Unlike rule-based fraud systems that generate high false-positive rates, Kount’s AI analyzes billions of data signals, including device fingerprints, behavioral biometrics, and identity attributes, to distinguish legitimate customers from fraudsters with exceptional accuracy. This means fewer good transactions are declined, directly protecting revenue while reducing fraud losses. Kount serves businesses globally across industries including e-commerce, financial services, and digital goods.

Kount is available through Shuttle on request. When a transaction is initiated through Shuttle, the relevant data points are passed to Kount for a real-time risk assessment before the payment goes to the processing PSP.

By layering Kount across Shuttle’s PSP-neutral architecture, platforms gain enterprise-grade fraud prevention that works independently of which payment processor handles the transaction. This decoupled approach means fraud rules and risk thresholds stay the same even as platforms add or swap PSPs. For platforms processing high volumes across multiple channels, the combination of Shuttle’s payment layer and Kount’s identity-based fraud prevention can reduce fraud without the conversion cost of overly aggressive blocking rules.