HubSpot Payment Links — What's Available, and What's Missing
HubSpot has steadily added payment functionality over the last few years. Today there are three ways to take payments through HubSpot: native HubSpot Payments, HubSpot Commerce Hub payment links, and third-party integrations via HubSpot's marketplace, Zapier, or Make.com. Each has its own trade-offs around supported gateways, transaction fees, branding, and international support.
This guide covers what each option does, when each is the right fit, and how to use any payment gateway you want with HubSpot — including Stripe, Adyen, Worldpay, Checkout.com, Mollie, and 25+ others.
Quick Answer: Does HubSpot Allow Creating Custom Payment Links?
Yes — but with limits depending on which HubSpot product you have.
HubSpot Payments (US-only) lets you create payment links that take card and ACH, but it only processes payments through HubSpot's own Stripe-powered system. No alternative gateway, no international card processing outside the US.
HubSpot Commerce Hub (a paid add-on on Sales Hub Professional+) lets you create custom payment links with your own logo and basic branding. It handles invoices, recurring billing, and quotes. Underneath, it still runs on Stripe (or HubSpot Payments in supported regions).
Third-party integration via Shuttle + Zapier/Make.com lets you use any of 30+ payment gateways, full custom branding, support international cards via local PSPs, and choose your own transaction fees.
If you're a UK, EU, or non-US merchant, or you want to use a specific gateway (Adyen, Worldpay, Checkout.com, Mollie), the third-party route is usually the right call.
Option 1: HubSpot Payments (US-Only)
HubSpot Payments is HubSpot's own payment product, available to US-based merchants. You connect your bank account directly and HubSpot becomes the merchant of record. Card payments are powered by Stripe under the hood.
What you get
Payment links sendable from quotes, invoices, deals, or directly from a contact record
ACH and card payment support
Automatic reconciliation against the contact and deal record
HubSpot-branded checkout (limited customisation)
Transaction fees
HubSpot Payments charges 2.9% + $0.30 per card transaction and 0.5% + $0.30 per ACH transaction (capped at $5). These are competitive for US merchants but typical of US-domestic gateways.
Limitations
US-only at time of writing
No alternative payment gateway support
Limited checkout branding (HubSpot logo on the page)
No international card processing through local PSPs (Adyen, Worldpay, Mollie)
No support for non-card payment methods like SEPA Direct Debit, BACS, BLIK, iDEAL, Bancontact
When it's the right fit
US-based merchants with simple payment needs, where the convenience of native HubSpot integration outweighs the lack of gateway choice.
Option 2: HubSpot Commerce Hub
HubSpot Commerce Hub is a paid add-on (sits on Sales Hub Professional or Enterprise) and gives you a richer commerce toolset. It includes payment links, invoices, recurring billing, quotes-to-payment, and subscription management.
What you get
Custom payment links with your logo and basic colour customisation
Invoice and quote payment links bundled with the document
Recurring billing (subscriptions) with native dunning
Reporting on payment status, MRR, and revenue across the commerce funnel
Transaction fees
Commerce Hub uses HubSpot Payments or Stripe Connect underneath. The fees are the same as Option 1 (2.9% + $0.30 for card) plus the cost of Commerce Hub itself, which sits on top of Sales Hub Professional ($90/month/seat starting price).
Limitations
Still tied to Stripe / HubSpot Payments
US-first (international support is improving but partial)
Branding is "your logo on a HubSpot-branded page", not a fully custom checkout
Limited support for region-specific payment methods
When it's the right fit
US merchants on Sales Hub Professional+ who want subscriptions, recurring billing, and a unified commerce dashboard inside HubSpot.
Option 3: Third-Party Integration via Shuttle + Zapier or Make.com
This is the most flexible route and the only option if you need:
A payment gateway other than Stripe (Adyen, Worldpay, Checkout.com, Mollie, Braintree, Square, GoCardless, etc.)
International card processing through a local PSP
Region-specific payment methods (SEPA Direct Debit, BACS, iDEAL, Bancontact, BLIK, Apple Pay, Google Pay)
Fully custom checkout branding (your logo, colours, page design — not a HubSpot-branded page)
Multi-PSP support for different markets or merchant accounts
Payment links that work outside HubSpot too (Slack, WhatsApp, SMS) using the same Shuttle account
How it works
Shuttle Links Checkout connects to HubSpot via Zapier or Make.com. The integration is no-code — your ops team builds it in an afternoon. The basic flow:
Trigger — a HubSpot deal moves to a particular stage, an invoice is sent, a quote is accepted, or a custom property changes
Generate — Zapier or Make.com calls Shuttle to create a payment link with the deal's value, customer email, and any metadata you want to track
Deliver — the link is delivered to the customer via HubSpot's email tool, SMS via Twilio, Slack, or any of Zapier/Make's connected channels
Sync back — when the payment is captured, a webhook fires that updates the HubSpot record with the paid status, posts to Slack, and creates an invoice in your accounting tool
Supported payment gateways
The full Shuttle gateway list is available regardless of which workflow tool you use:
Stripe, Adyen, Worldpay, Checkout.com, Braintree, Square, Mollie, GoCardless, PayPal, Paysafe, Global Payments, FreedomPay, Authorize.Net, USAePay, Trust Payments, and 15+ more
You can switch PSP without rebuilding the HubSpot integration. The Shuttle side abstracts the gateway, so the same Zap or scenario runs against whichever PSP you have configured.
Transaction fees
Transaction fees are whatever your chosen PSP charges. For UK and European merchants, this typically means:
Worldpay: 0.4–1.5% depending on volume and card type
Adyen: ~0.5% + interchange (interchange++)
Checkout.com: blended pricing from ~1.4%
Stripe via Shuttle: standard Stripe rates
Mollie: 1.8% + €0.25 for European cards
Shuttle doesn't add a markup on payment processing — you pay your PSP directly.
Branding
Full custom branding. Your logo, your colours, your URL on a hosted checkout page that looks like part of your brand. Mobile-first, optimised for conversion. No HubSpot logo or HubSpot branding on the customer-facing checkout.
When it's the right fit
Non-US merchants
Merchants with an existing PSP relationship (Adyen, Worldpay, Checkout.com)
Merchants who want full control over checkout branding
Multi-region operations (different PSPs for different markets)
Anyone who wants payment links that work consistently across HubSpot, Slack, WhatsApp, and SMS
Common HubSpot Payment Link Workflows
These are the patterns we see most often when teams use Shuttle with HubSpot:
Deal stage change → payment link
When a deal moves to "Closed Won" (or any custom stage like "Awaiting Payment"), a Zapier or Make.com workflow generates a Shuttle payment link with the deal's value and customer email. The link is sent through HubSpot's email tool with merge fields, so it looks like a standard email from your sales rep.
Quote accepted → deposit collected
When a HubSpot quote is accepted by the prospect, generate a payment link for the agreed deposit (typically 25–50% of total). Cuts the gap between "yes" and "deposit paid" from days to minutes.
Invoice sent → payment link attached
When you send a HubSpot invoice, attach a Shuttle payment link as a CTA in the same email. Customer pays with one tap on their phone. The payment outcome syncs back to HubSpot, marking the invoice as paid automatically.
Renewal date approaching → payment link sent
A workflow runs 7 days before a contract renewal date. Generates a payment link for the renewal amount, sends it to the customer with a "your renewal is coming up" message. Conversion is far higher than waiting for the customer to action the renewal themselves.
Custom property change → payment link
Any HubSpot property change can trigger a payment link. "Outstanding balance" becomes greater than zero — send a link. "Late fee applied" toggles to true — send a link with the fee included.
HubSpot Sales Hub vs HubSpot Commerce Hub: Which Do You Need?
The question we get most often is: do you need Commerce Hub to take payments through HubSpot? The honest answer is no, not necessarily.
You need Commerce Hub if:
You want HubSpot-native subscriptions, recurring billing, and dunning
You want a unified commerce dashboard inside HubSpot for revenue reporting
You're on Sales Hub Professional+ and have the budget for the add-on
US merchant where Stripe-via-HubSpot is the right gateway
You don't need Commerce Hub if:
You want to use a non-Stripe gateway (Adyen, Worldpay, Checkout.com, Mollie)
You're a UK, EU, or non-US merchant
You want fully custom checkout branding
You'd rather build the workflow in Zapier or Make.com (cheaper, more flexible)
You only need transactional payment links (one-off, not subscriptions)
For most non-US merchants, the Shuttle + Zapier/Make.com route is a better fit than Commerce Hub. You get more gateway choice, full branding control, and lower per-transaction cost — at the price of building the workflow yourself (which takes about an afternoon).
Frequently Asked Questions
Does HubSpot accept international credit cards?
HubSpot Payments (US-only) processes international cards through Stripe's standard cross-border flow — they work, but rates are higher (typically +1.5% on top of the base rate). For a better international rate, you can connect a local PSP (Adyen, Worldpay, Checkout.com) via Shuttle and process through them instead. UK and EU cards on a UK PSP cost ~0.4–1.5%; the same cards on cross-border Stripe cost 2.9%+.
How much do HubSpot payment links cost in transaction fees?
HubSpot Payments and HubSpot Commerce Hub charge 2.9% + $0.30 per card transaction (US standard rates). If you connect a third-party gateway via Shuttle, fees are whatever your PSP charges — typically 0.4–1.8% depending on the PSP, card type, and volume. Shuttle doesn't add a markup; you pay your gateway directly.
Can I customise the HubSpot payment link checkout page?
HubSpot Commerce Hub allows your logo and basic colour on the checkout page, but the page is HubSpot-branded underneath. For fully custom checkout branding (your URL, your colours, your design, no HubSpot logo), use Shuttle Links Checkout via Zapier or Make.com integration.
Can I create custom payment links from HubSpot deals?
Yes — both via HubSpot's native tools and via the third-party route. HubSpot Commerce Hub lets you generate links from deals directly. Shuttle + Zapier/Make.com lets you trigger links from any HubSpot stage change, custom property change, or workflow event with full flexibility on amount, description, currency, and metadata.
Does HubSpot integrate with Stripe directly?
Yes, but with caveats. HubSpot Commerce Hub uses Stripe Connect internally, so any Commerce Hub merchant is on Stripe by default. For a more flexible Stripe integration where you keep your own Stripe account separate from HubSpot, use the Stripe + HubSpot integration via Zapier or Make.com — or use Shuttle as the middle layer if you want to add other gateways alongside Stripe.
Can I use PayPal with HubSpot payment links?
PayPal is supported through Shuttle's Braintree integration (Braintree is the PayPal-owned PSP). Connect Braintree to your Shuttle account, build the HubSpot trigger via Zapier or Make.com, and customers can pay by PayPal Wallet, Pay Later, or card on the Shuttle hosted checkout. No direct PayPal integration is available natively in HubSpot Payments or Commerce Hub.
What happens to the payment in HubSpot after the customer pays?
If you use HubSpot Payments or Commerce Hub, the payment is automatically logged against the contact and deal record. If you use Shuttle via Zapier or Make.com, configure a "Payment Received" webhook that fires a Zap or scenario to update the HubSpot record (mark deal as paid, add a note, change a property). Both routes give you a clean record in HubSpot.
Where to Start
If you're a US merchant on Sales Hub Professional+ and want subscriptions, HubSpot Commerce Hub is the right starting point. The convenience of native integration outweighs the gateway lock-in for many US businesses.
If you're a UK, EU, or non-US merchant — or you have an existing PSP relationship you don't want to lose — start with Shuttle + Zapier or Make.com. Build one workflow (CRM stage change → payment link) and see how much faster it converts than chasing invoices. Expand from there.
Either way, start with one workflow, ship it in a day, and measure the time-to-payment uplift. The biggest mistake teams make is over-designing the payment system before it's connected to the CRM trigger that matters.