HubSpot has evolved from a CRM and marketing platform into a commerce tool. With Commerce Hub, HubSpot now lets you create payment links, collect revenue through invoices, and manage subscriptions — all without leaving the platform. For sales teams already running their pipeline in HubSpot, that means fewer tabs, faster closes, and less friction between "deal won" and "payment received."
But HubSpot payment links come with trade-offs. They only work with Stripe or HubSpot Payments (US-only), they lack advanced checkout customisation, and the per-transaction fees add up. This guide walks through everything you need to know: how to create HubSpot payment links, how the payment gateway integration works, what the limitations are, and when a third-party payment link provider is the better option.
What Is HubSpot Commerce Hub?
Commerce Hub is HubSpot’s built-in payments and billing suite. It launched in 2023 as a rebrand and expansion of the original HubSpot Payments feature. Commerce Hub bundles four tools together:
Payment links — shareable URLs that open a hosted checkout page. Buyers can pay by card or ACH (if using HubSpot Payments).
Invoices — send branded invoices directly from deal records, with online payment built in.
Quotes — create quote documents that include a payment step, so prospects can sign and pay in one flow.
Subscriptions — manage recurring billing tied to HubSpot line items and deal stages.
Commerce Hub is available on all HubSpot plans, including Free. However, the payment processing side requires either HubSpot Payments (US businesses only, powered by Stripe behind the scenes) or a direct Stripe integration (available globally). Without one of these connected, you can create payment links but buyers will have no way to actually pay.
HubSpot Payments Pricing
There is no monthly fee to use Commerce Hub or payment links. HubSpot charges per transaction:
HubSpot Payments (US only): 2.9% for card transactions, 0.5% (capped at $10) for ACH bank transfers.
Stripe integration: standard Stripe processing fees apply (typically 2.9% + 30¢ for cards). HubSpot adds a 0.5% platform fee on top of Stripe’s fees.
That 0.5% platform fee on the Stripe integration is important. If you process $100,000 per year through HubSpot payment links using Stripe, you are paying an extra $500 on top of Stripe’s standard rates. For high-volume teams, this makes HubSpot one of the more expensive ways to share payment links.
How to Create Payment Links in HubSpot
Creating a payment link in HubSpot takes a few minutes. You will need either HubSpot Payments or Stripe connected before you start. Here is the step-by-step process:
Step 1: Go to Commerce > Payment Links in your HubSpot account. Click "Create payment link."
Step 2: Choose whether to add existing line items from your product library or create a one-off charge. You can set one-time or recurring pricing.
Step 3: Customise the checkout page. Add your company name, a description, and optionally collect billing address, shipping address, or custom form fields.
Step 4: Configure after-payment behaviour. You can redirect buyers to a thank-you page or show a default confirmation message.
Step 5: Copy the payment link URL and share it via email, chat, social media, or embed it on your website.
Each payment link gets a unique URL hosted on HubSpot’s domain. You can also generate an embed code to drop the checkout directly into a webpage. When a buyer completes a payment, HubSpot automatically creates or updates the contact record, logs the payment, and can trigger workflows — which is where the real CRM advantage comes in.
HubSpot Payment Gateway Integration: Stripe and PayPal
HubSpot supports two payment processing options. Your choice determines which payment methods buyers can use and where your money settles.
HubSpot Payments is HubSpot’s own processor, built on Stripe’s infrastructure. It is only available to US-based businesses with a Starter plan or above. It supports credit/debit cards and ACH bank transfers. Funds settle to your bank account in 2-3 business days. The advantage is simplicity — you apply and get approved within HubSpot, with no separate Stripe account needed.
The Stripe integration is available globally and connects your existing Stripe account to HubSpot. This gives you access to all of Stripe’s payment methods (cards, wallets, SEPA, iDEAL, and more depending on your Stripe configuration). It is the better choice for international businesses or teams that already use Stripe and want to keep their existing merchant relationship.
What about PayPal? HubSpot does not have a native PayPal integration for payment links. You can connect PayPal through third-party apps in the HubSpot Marketplace (like PayPal checkout integrations), but these do not feed into Commerce Hub the same way Stripe does. If PayPal is critical for your buyers, you will need to use PayPal’s own payment links or a third-party provider that supports multiple gateways.
Using Payment Links in HubSpot Workflows
The real power of HubSpot payment links is not the checkout page itself — it is what happens before and after. Because payment events feed directly into the CRM, you can build automated workflows around the entire payment lifecycle.
Here are common workflow automations that work with HubSpot payment links:
Post-purchase email sequences: trigger onboarding emails, delivery instructions, or upsell offers the moment a payment completes.
Deal stage automation: automatically move deals to "Closed Won" when the associated payment link is paid. No manual CRM updates needed.
Payment reminder sequences: send follow-up emails to contacts who received a payment link but have not completed payment after 3, 7, or 14 days.
Internal notifications: alert account managers or fulfilment teams via Slack or email when a high-value payment is received.
List segmentation: automatically tag contacts as customers and segment them by product purchased, amount spent, or subscription tier.
These workflows work with both HubSpot Payments and the Stripe integration. The key trigger is the "Payment" event in HubSpot’s workflow builder, which fires whenever a payment link, invoice, or quote is paid. You can combine it with deal, contact, or company properties to build sophisticated post-payment automations.
Adding Payment Links to Emails, Forms, and Quotes
Once you have created a payment link, there are several ways to distribute it across HubSpot’s tools:
Marketing and sales emails. In HubSpot’s email editor, you can insert a payment link as a CTA button or hyperlink. This is useful for renewal reminders, event registration confirmations, and promotional campaigns. The link opens HubSpot’s hosted checkout page in the buyer’s browser. For ideas on using payment links across marketing channels, see our guide on real merchant workflows that work better with payment links.
Quotes. HubSpot quotes can include a checkout step where the buyer signs the quote and pays in one flow. This uses the same Commerce Hub infrastructure as payment links. You create the quote from a deal record, add line items, enable payment collection, and share it with the prospect. When they pay, the deal automatically updates.
Website pages and forms. You can embed a payment link’s checkout module directly on HubSpot-hosted pages or link to it from any form submission confirmation page. For landing pages, use the embed code to render the checkout inline rather than redirecting buyers to a separate page.
Social media and messaging. Payment links are just URLs, so they work anywhere you can paste a link — LinkedIn messages, WhatsApp conversations, SMS, or Instagram DMs. This makes them useful for sales reps who close deals through direct conversations.
HubSpot Payment Link Limitations
HubSpot payment links are convenient if you already live in the HubSpot ecosystem, but they have meaningful limitations compared to dedicated payment link providers:
Gateway lock-in. You can only use Stripe or HubSpot Payments. There is no way to connect Adyen, Worldpay, Braintree, or any other processor. If your business uses multiple PSPs or needs to route payments by region, HubSpot cannot support that.
US-only native payments. HubSpot Payments (the lower-fee option with ACH support) is restricted to US businesses. International companies must use the Stripe integration, which carries the extra 0.5% platform fee.
Limited checkout customisation. The hosted checkout page is functional but basic. You can add your logo and a description, but there is no deep branding control, custom CSS, or ability to match your website’s full design language.
No multi-currency support on HubSpot Payments. HubSpot Payments only processes in USD. The Stripe integration supports Stripe’s currencies, but the Commerce Hub interface can be clunky with non-USD pricing.
Platform fee. The 0.5% fee on Stripe transactions is unavoidable. Over time, this makes HubSpot payment links more expensive than using Stripe’s own payment links or a dedicated provider.
No white-label options. Payment links are hosted on HubSpot’s domain. You cannot use your own domain for the checkout page, which can reduce trust for buyers unfamiliar with HubSpot.
For many small and mid-market teams, these trade-offs are acceptable. But for platforms, larger businesses, or anyone who needs multi-PSP routing, white-label checkout, or global payment method coverage, HubSpot’s built-in payment links will feel restrictive.
Alternatives to HubSpot Payment Links
If HubSpot’s payment links do not fit your requirements, several alternatives work well alongside or instead of Commerce Hub:
Stripe Payment Links. If you already have a Stripe account, you can create payment links directly in the Stripe Dashboard without the extra 0.5% HubSpot fee. Stripe’s links support more payment methods, multi-currency checkout, and custom branding. The downside is that payments will not automatically sync to HubSpot deals and contacts without additional integration work.
PayPal.me and PayPal Buttons. PayPal offers its own payment links through PayPal.me and checkout buttons. These give you access to PayPal’s buyer base and pay-later options. Like Stripe direct, the trade-off is no native HubSpot CRM sync.
Shuttle Payment Links. For CRM platforms and SaaS businesses that need to embed payment links into their workflows, Shuttle provides white-label payment links that connect to any PSP — not just Stripe. You can route payments through whichever gateway your business or your customers already use, and the checkout pages are fully brandable. Shuttle’s payment link API is designed for platforms that want to offer payment collection as a feature to their own users, which makes it a strong fit for CRM and workflow tools that need payment capabilities without building them from scratch.
Third-party HubSpot integrations. The HubSpot Marketplace includes payment integrations from providers like Chargebee, Paddle, and QuickBooks. These add recurring billing, tax compliance, or accounting features that Commerce Hub lacks. Most use webhooks to sync payment data back to HubSpot contacts and deals.
Who Should Use HubSpot Payment Links?
HubSpot payment links are best suited for a specific set of use cases. They work well if:
Your team already uses HubSpot as its primary CRM and you want payment data flowing into contact records without any integration effort.
You process relatively low volume and the 0.5% platform fee on Stripe transactions does not significantly impact margins.
You are a US-based business that can use HubSpot Payments for the lower ACH rates on high-value B2B invoices.
Your sales process relies on quotes-to-cash and you want buyers to sign and pay within the same HubSpot quote flow.
If you need multi-PSP support, white-label checkout, global payment method coverage, or you are a platform building payment features for your own customers, a dedicated payment infrastructure provider will serve you better. Talk to Shuttle if you are looking for payment links that work across any gateway and can be embedded into any CRM or workflow tool.
Frequently Asked Questions
Does HubSpot support PayPal for payment links?
No. HubSpot payment links only work with HubSpot Payments (US-only) or a connected Stripe account. There is no native PayPal integration for Commerce Hub. You can add PayPal through third-party Marketplace apps, but those operate outside the payment link and invoice system.
Can I use HubSpot payment links outside the US?
Yes, but only through the Stripe integration. HubSpot Payments itself is restricted to US businesses. If you are outside the US, connect your Stripe account to HubSpot and you can create payment links that accept global card payments. Note that the 0.5% HubSpot platform fee applies on top of Stripe’s standard processing fees.
How much does HubSpot charge for payment links?
There is no subscription fee to use Commerce Hub or create payment links. Transaction fees depend on your processor: HubSpot Payments charges 2.9% for cards and 0.5% (max $10) for ACH. The Stripe integration passes through Stripe’s standard rates plus an additional 0.5% HubSpot platform fee.
Can I white-label HubSpot payment links with my own domain?
No. HubSpot payment links are hosted on HubSpot’s domain and cannot be mapped to a custom domain. You can add your logo and company name to the checkout page, but the URL will always show a HubSpot subdomain. If white-label checkout pages on your own domain are a requirement, you will need a dedicated payment link provider like Shuttle or build a custom Stripe Checkout integration.