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How to sell on Instagram using payment links


Our Payment Links are different

Shuttle Payment Links are not limited like others. We recognise that businesses need flexibility and control to improve their payment collection processes. Our payment links are not tied to any one payment provider, they can let the customer define the amount or you can be very specific about what and how much they’re for.

Use your Payment Gateway

Connect from 30+ Payment Providers. This means you can use your preferred provider with the rates that you have agreed. No more 5% fees just because you’re using a hosted solution that doesn’t support your preferred payment gateway.

Use Multiple Payment Gateways/Methods

Get paid via PayPal, Buy Now Pay Later, Financing or Bank to Bank. Payment links that are from your payment provider are limited to that provider and their features.

Not tied to any product, invoice or amount

Use one link for everything or organise your links by creating many for each use case. Other providers make you create a product or invoice just so you can create a payment link. That’s missing the point.
payment gateways

Pre-authorize, capture payment or save a card

Take a payment now or just authorize the card or save the payment method for later. Other payment link products don’t empower the seller, they are merely designed for a simple use case.

Payment links for instagram sales

1. What are payment links?

Payment links are a convenient way for businesses to accept payments from customers through social media platforms such as Instagram. They allow users to easily purchase products or services directly from a business’s Instagram profile without having to leave the app. These links can be created using various platforms, such as Square, Stripe, and PayPal, and can be customized to match the branding of a business’s Instagram account.

2. How do they work for Instagram sales?

Payment links are a convenient way for businesses to sell their products or services directly through social media platforms like Instagram. They allow customers to purchase items without leaving the app, making the buying process faster and easier. To set up payment links for Instagram sales, businesses can use third-party platforms such as Brain Pod AI, which provide tools for creating and managing payment links. Once a payment link is created, it can be shared with followers or posted in a business’s Instagram story. When a customer clicks on the link, they are taken to a secure checkout page where they can enter their payment information and complete the transaction.

3. Benefits of using payment links for Instagram sales

Payment links offer numerous benefits for businesses selling products or services through Instagram. Some of these benefits include:

1. Increased convenience: With payment links, customers can easily purchase items without having to leave the Instagram app. This reduces cart abandonment rates and increases overall sales.

2. Improved trust: Payment links provide a secure way for customers to make purchases, which helps build trust between the buyer and seller.

3. Easy tracking: Payment links allow businesses to track their sales and revenue in real-time, giving them valuable insights into their performance.

4. Streamlined checkout process: Payment links eliminate the need for multiple steps in the checkout process, making it faster and easier for customers to complete their purchases.

5. Increased customer satisfaction: By providing a seamless and convenient shopping experience, businesses can improve customer satisfaction and loyalty.

4. Setting up payment links for Instagram sales

To set up payment links for Instagram sales, you will need to follow these steps:

1. Choose a platform: There are several popular platforms available for creating payment links, such as Stripe, PayPal, Square, and Braintree. Research each platform to determine which one best suits your needs.

2. Create an account: Once you have chosen a platform, create an account. This will typically involve providing personal and financial information, such as your name, address, and bank account details.

3. Connect your account: After creating an account, connect it to your Instagram business account. This will allow you to use your Instagram profile to share payment links with your followers.

4. Customize your link: Most platforms allow you to customize your payment link with your branding, such as adding your logo or changing the color scheme. This helps to create a professional and cohesive look for your Instagram sales.

5. Test your link: Before sharing your payment link with your followers, test it to ensure that it works properly and that transactions are processed smoothly.

6. Share your link: Once your payment link is set up and tested, you can share it with your followers through your Instagram posts and stories. Be sure to include clear instructions on how to use the link and what products or services are available for purchase.

5. Popular platforms for creating payment links

There are several popular platforms available for creating payment links for Instagram sales. Some of the most commonly used platforms include:

1. PayPal – PayPal is one of the most widely used online payment platforms, and it’s easy to create a payment link using their website or API.

2. Stripe – Stripe is another popular platform for creating payment links. It offers a range of features, including customizable checkout pages and the ability to accept multiple forms of payment.

3. Square – Square is a payment processing platform that allows you to create payment links directly within the Square dashboard. It’s simple to use and provides a range of customization options.

4. Braintree – Braintree is a payment platform owned by PayPal that allows you to create payment links using their API. It’s a great option for businesses that need advanced customization options.

5. – is a payment gateway that allows you to create payment links using their API. It’s a reliable platform that’s been around for over two decades.

6. Best practices for using payment links on Instagram

To ensure the best experience for both you and your customers, here are some best practices to keep in mind when using payment links on Instagram:

1. Clearly display your payment link in your bio or profile picture. This makes it easy for customers to find and access your payment link without having to search through your feed or story.

2. Use a visually appealing and professional-looking profile picture and cover photo to increase trust and credibility with your customers.

3. Make sure your payment link is easily accessible and visible in all of your posts, especially those promoting sales or discounts.

4. Use high-quality images and videos in your posts to showcase your products and make them more attractive to potential customers.

5. Engage with your followers and respond to their comments and messages promptly to build a relationship with them.

6. Consider running special promotions or offering exclusive discounts to your followers to encourage them to use your payment link.

7. Keep track of your sales and engagement metrics to see how well your payment link is performing and make adjustments as needed.

7. Common mistakes to avoid when using payment links on Instagram

When it comes to using payment links on Instagram for sales, there are several common mistakes that businesses often make. Here are some tips to help you avoid these pitfalls:

1. Not providing clear instructions: It’s essential to provide clear instructions to customers on how to use your payment link. This includes details such as what products or services are being offered, how much they cost, and how customers can access them. Without clear instructions, customers may become confused and frustrated, leading to a high bounce rate and lost sales.

2. Using too many links: While it may seem like a good idea to include multiple payment links in your Instagram post, this can actually have the opposite effect. Customers may become overwhelmed and confused, leading

8. Security concerns with payment links on Instagram

It is important to consider security when using payment links on Instagram. Here are some potential security concerns to keep in mind:

1. Phishing scams: Scammers may try to trick users into providing their login credentials or other sensitive information by posing as a legitimate payment link provider. Be sure to only use payment links from trusted sources.

2. Malware: Some payment links may contain malicious code that can infect a user’s device with malware. Always verify the safety of a payment link before clicking on it.

3. Fraudulent transactions: Payment links can be used to facilitate fraudulent transactions. Make sure to only use payment links from reputable sellers and to double check the details of any transaction before completing it.

To protect yourself from these security concerns, it is recommended to use a secure internet connection, keep your devices updated with the latest security patches, and be cautious when clicking on links or entering personal information online. Additionally, it is always a good idea to read reviews and research a seller before making a purchase through a payment link.

9. Conclusion

In conclusion, payment links are a convenient way to facilitate transactions between buyers and sellers on Instagram. They allow for easy and secure payments directly through the app, eliminating the need for users to leave the platform to complete a purchase. By setting up payment links, businesses can streamline their sales process and provide a seamless experience for their customers. It is important to keep in mind best practices for using payment links, such as ensuring clear communication with customers and providing multiple payment options. Additionally, it is crucial to prioritize security and protect sensitive financial information. Overall, payment links offer a valuable solution for businesses looking to expand their reach on Instagram and increase their sales.