Skip to main content
EcommerceMerchantsPayment Links

Payment Links on Invoices: The Game-Changing Strategy Your Business Needs


Our Payment Links are different

Shuttle Payment Links are not limited like others. We recognise that businesses need flexibility and control to improve their payment collection processes. Our payment links are not tied to any one payment provider, they can let the customer define the amount or you can be very specific about what and how much they’re for.

Use your Payment Gateway

Connect from 30+ Payment Providers. This means you can use your preferred provider with the rates that you have agreed. No more 5% fees just because you’re using a hosted solution that doesn’t support your preferred payment gateway.

Use Multiple Payment Gateways/Methods

Get paid via PayPal, Buy Now Pay Later, Financing or Bank to Bank. Payment links that are from your payment provider are limited to that provider and their features.

Not tied to any product, invoice or amount

Use one link for everything or organise your links by creating many for each use case. Other providers make you create a product or invoice just so you can create a payment link. That’s missing the point.
payment gateways

Pre-authorize, capture payment or save a card

Take a payment now or just authorize the card or save the payment method for later. Other payment link products don’t empower the seller, they are merely designed for a simple use case.


Imagine being one step ahead, one game-changing strategy away, from delivering a seamless payment experience to your customers. Now consider this: a simple, yet revolutionary tool, that can turn this into your business reality – payment links on invoices.

In the beats between your performance review meeting and that second cup of coffee, you’re probably wondering how something as mundane as invoicing could transform your business. Each year, 523.6 million invoices get paid late in the UK, resulting in billions of lost revenues – a mega truck or two of cash just driven off a cliff, symbolically.

Payment links on invoices are like that game-saving shot in the final seconds of a cutthroat basketball match. They could be the winning play your business needs. As we navigate the cash-flow intricacies, this strategy will emerge as the perfect amalgamation of simplicity, convenience and financial efficiency—a slam dunk, if you will.

Why Payment Links on Invoices Are a Game-Changer for Businesses

  • Streamline customer transactions through convenience and ease
  • Expedite payment process and accelerate cash flow

The Convenience Factor: Making Payments Easier for Customers

Consider the stress and hassle of processing a payment manually. Customers need to input their banking details, confirm amounts, and spend time navigating through multiple payment screens. This outdated method not only frustrates your customer but also leads to abandoned transactions.1 in 4 customers abandon a transaction due to complex payment methods. Payment links have dramatically transformed this landscape, providing a more efficient and user-friendly payment experience.

With a payment link, your customers just click and pay. This convenience factor is not to be underestimated. A simple, streamlined payment process not only enhances customer satisfaction but also increases the likelihood of repeat business. Payment links embedded right in the invoice itself also skip over the needless back-and-forth of reminding customers of outstanding payments.

Expanding Accessibility

With payment links, customers are no longer constricted to the traditional methods of payment. The flexibility to choose among credit card payments, digital wallets, or bank transfers broadens the access to your services, to potentially more customers, more markets.

Speeding Up Payments: How Payment Links Accelerate Cash Flow

Having money tied up in unpaid invoices can strangle a small business’s cash flow. It’s an unfortunately common occurrence, with approximately half of all invoices being paid late. This is where payment links shine as they can expedite the payment process.

When you make things easier for your customers, they’re naturally more inclined to action. The simple ‘click and pay’ nature of payment links make customers more likely to settle invoices swiftly. Instead of sending your invoice to their ‘later’ pile, it gets dealt with immediately.

This improved promptness in payments allows businesses to better manage their cash flow and reduce the time and resources spent on chasing payments. With smooth, predictable cash flow, businesses can focus more on growth, productivity and other strategic aspects.

Minimizing Late or Missed Payments

A further benefit of a ‘click and pay’ system is a reduction in missed or late payments. With one click, customers can immediately settle their dues without the risk of misplacing the invoice or forgetting to process their payment altogether. Consequently, the efficiency of payment links not only accelerates your cashflow but also minimizes revenue loss associated with missed or delayed payments.

Ultimately, having payment links on invoices doesn’t just innovate how businesses collect payments – it also fundamentally improves a customer’s payment experience, positively impacts cash flow, and streamlines business operations overall. However, deriving maximum value from this tool requires a strategic approach, unified with your overall invoicing procedure – a subject that merits a detailed discussion on its own.

How to Implement Payment Links on Your Invoices

  • Pinpointing the optimal payment link provider
  • Integrating payment links seamlessly into your invoicing procedure
  • Unleashing the potential of automation in the payment process

Step 1: Choosing the Right Payment Link Provider

Decisions are game-changing, especially when selecting your payment link provider. This part is akin to selecting your finance partner, a choice that can either escalate your business towards greater efficiency or hinder it from realizing its full potential.

Identifying the right provider isn’t a shot in the dark. It requires a systematic approach, considering critical factors like user-experience, transaction speed, security, and compatibility with your current systems. Security is paramount. You wouldn’t want the hard-earned money of your clients to fall into the hands of cyber hackers, would you?

Cost is another critical determinant. While low transaction fees might seem appealing initially, remember the golden rule: “Cheap is expensive.” So don’t be swayed by affordability only; look at the value and benefits the provider offers. Consider payment link providers that align with your business model and objectives.

Step 2: Integrating Payment Links into Your Invoicing Process

Congratulations on conquering the first step! You’ve selected the best payment link provider for your business. Now, it’s time to adapt this mechanism to your current invoicing system. This stage is like fitting a new puzzle piece into your existing puzzle: it should fit seamlessly, or you risk the harmony of your entire puzzle.

There’s a golden opportunity here to automate the process too. Automation reduces mundane tasks, thus saving you time and resources. Imagine a system that auto-generates an invoice with a payment link each time a transaction is made. Smoother, faster, and simpler, isn’t it?

Proper integration demands collaboration between your tech and finance team: your tech champions to ensure seamless integration, and your finance gurus to navigate the transaction side effectively.

No matter what business you’re in, deploying payment links on your invoices can help speed up the payment process, improve cash flow, and enhance the customer experience. All these upsides without the downsides of traditional labor-intensive, time-consuming invoice processing methods.

Optimizing the Use of Payment Links for Better Results

  • Designing invoices that maximize business impact
  • Choosing the right timing for delivering invoices

Designing Invoices for Maximum Impact

You probably typically think of invoices as dull, monotonous parts of your business operations. But truthfully, their design presents an opportunity to make a substantial impact on your business outcomes.

An invoice isn’t just a piece of paper asking for payment; it’s also a part of your company’s communication strategy.

Every business transaction happens because of trust. Customers need to trust that you will deliver goods or services as promised, and you need to trust that they will pay. A professionally-designed invoice conveys that you are serious about your business, which can foster a higher degree of trust.

Don’t overlook the impact of the visual design either. An aesthetically pleasing design that aligns with your brand not only boosts your reputation but also makes the invoice more engaging to the recipient. The result? Speedier payments that improve your cash flow

Timing Your Invoices Right

When do you typically send your invoices? The timing could be influencing your payment outcomes.

Let’s cut to the chase, bill promptly. Getting an invoice into your customer’s hands as soon as possible after the completion of a job or delivery of goods is common sense. The longer you wait, the less likely you are to get paid promptly.

What about constantly late payments even when you bill promptly? The day of the week you send your invoices may be the culprit. According to a study, invoices sent on a Thursday are more likely to get paid faster than any other day of the week Experiment with different days to find what works best for your business.

But careful timing doesn’t stop at sending the invoice. Timely reminders are also essential. Leveraging digital tools lets you set automated reminders for overdue payments – an effortless way to ensure you are paid.

The optimization of payment links isn’t as complex as it sounds. It boils down to designing impactful invoices and timing them right. Implement these strategies, and see the transformation in your business finances.

Understanding the Security Aspects of Payment Links

  • Transaction security guaranteed by encrypted payment links
  • Adherence to best practices elevates the ensured security

You’re undoubtedly encouraged with the potential of payment links established in the preceding section. But not so fast. Let’s ensure those transactions are secure first.

How Payment Links Keep Transactions Secure

Payment links are widely known to provide a solid layer of protection due to their encrypted nature. Just as you’d lock your doors at night, businesses utilize encryption to keep transactions under lock and key. This encryption isn’t a basic pattern, it’s methodical and randomly generated, creating a unique code for each transaction.

Now, not just the encryption, but it’s the two-factor authentication that comes into play. This involves the sender verifying their details once the transaction is initiated, a stratum of security preventing unauthorized access. For instance, a transaction can be authenticated through a verified email address or mobile number.

But here’s the interesting part; the availability of these payment links too plays a role in securing transactions. They’re typically time-bound and expire after a certain period, providing yet another layer of security. This significantly reduces the risk of someone finding and misusing an old payment link.

Best Practices for Ensuring Payment Link Security

When talking about security, it’s not solely about the system but also about the actions taken by businesses. We’ll go over some best practices that can bolster the security of your payment process.

Primarily, enforce strict password policies and two-factor authentication among employees to ensure data accessibility is in the right hands only. It’s also beneficial to educate your team about phishing scams and risks, as human error is often the loophole cybercriminals exploit.

Another crucial practice is the regular updating and patching of your payment platform, always ensuring it’s ahead of any potential security vulnerabilities. Continuous monitoring of transactions can also ensure unusual activity is intercepted and analyzed swiftly.

Most importantly, partner with a payment service provider who prioritizes security. Selecting a provider who aligns with your business’s security requirements is an essential first step. Consider providers who offer end-to-end encryption along with other advanced security measures.

Following all these best practices does not guarantee 100% security. But they do remarkably minimize the potential risks involved, making your transactions safer and boosting trust among your customers, leading to long-term business growth.

The Future of Invoicing: What to Expect

  • Emergence of digital invoicing as a popular method
  • Influence of payment links on business transactions

The Rise of Digital Invoicing

Digital invoicing is swiftly taking over traditional invoicing methods. Factors driving this shift include increased efficiency, reduction in errors, prompt payments, and improved cash flow.

In today’s fast-paced world, businesses need to be agile and adaptive. Integrating digital invoicing into a company’s operations allows for seamless, swift, and transparent transactions.

Moreover, digital invoices bridge the gaps prevalent in traditional invoicing systems. These include delayed payments, lost invoices, and inefficient tracking. By adopting digital invoicing, businesses can overcome these challenges and streamline their procedures.

Besides, with digital invoicing, organizations can send automated reminders for impending payments, resolving the issue of overdue payments.

How Payment Links are Shaping the Future of Business Transactions

Payment links revolutionize how businesses conduct transactions. They provide a faster, convenient, and safer method of payment.

Inserting a payment link in an invoice allows immediate payment upon receipt, eliminating any waiting period. This dramatically accelerates the payment process and ensures the constant flow of cash within the business.

Moreover, payment links provide increased security for both vendors and customers. They can incorporate various security measures, such as encryption and multi-factor authentication, safeguarding users’ financial data.

Notably, payment links are adaptable and cater to a wide range of payment options, including credit and debit cards, digital wallets, and net banking. This flexibility has made them an integral part of commerce’s future.

In conclusion, the evolution of invoicing is underway, driven by digital advances and improved transactional methods. Businesses must stay ahead of this curve to maintain competitiveness and achieve sustainable growth.


The Future is One Click Away

Harnessing the power of payment links enhances your invoice system, streamlines operations, and upgrades your user experience. It’s about connecting with tech-savvy consumers who crave simplicity and speed in their business transactions.

Practically speaking, your business can’t afford to ignore this financial evolution. Adaptation is the key to survival in the business world – technology is the door to the future of virtual transactions. Time to swap your old-fashioned billing process with payment links.

Now, how quickly can you implement this game-changing strategy into your business model?

Are you ready to meet and surpass customer expectations with innovative invoicing?

Remember, your consumers aren’t just waiting for progress – they’re expecting it.