Kount + Shuttle

Kount, an Equifax company, is a leading digital fraud prevention platform that uses artificial intelligence and the Equifax identity network to make real-time trust decisions on transactions. Unlike rule-based fraud systems that generate high false-positive rates, Kount’s AI analyzes billions of data signals — including device fingerprints, behavioral biometrics, and identity attributes — to distinguish legitimate customers from fraudsters with exceptional accuracy. This means fewer good transactions are declined, directly protecting revenue while reducing fraud losses. Kount serves businesses globally across industries including e-commerce, financial services, and digital goods.

Shuttle integrates Kount’s fraud decisioning engine across all three payment channels — Voice Checkout, Payment Links, and Embedded Payments — ensuring consistent fraud protection regardless of how the customer transacts. When a transaction is initiated through Shuttle, the relevant data points are passed to Kount for a real-time risk assessment before the payment is routed to the processing PSP. For Voice Checkout transactions, this is particularly critical: Shuttle captures device and session signals during the voice interaction and feeds them to Kount’s models, providing fraud screening for a channel that traditionally lacks the digital signals available in web-based checkouts. The fraud decision is returned in milliseconds, enabling Shuttle to approve, decline, or escalate the transaction without adding perceptible latency.

By layering Kount across Shuttle’s PSP-neutral architecture, platforms gain enterprise-grade fraud prevention that works independently of which payment processor handles the transaction. This decoupled approach means fraud rules and risk thresholds remain consistent even as platforms add, swap, or route between multiple PSPs. Shuttle passes Kount’s risk scores and decision metadata through to the platform, enabling downstream workflows like manual review queues or dynamic authentication steps. For platforms processing high volumes across multiple channels, the combination of Shuttle’s orchestration and Kount’s identity-based fraud prevention delivers a significant reduction in fraud rates without the conversion cost of overly aggressive blocking rules.