The Problem: PayU's Payment Links Are Limited
PayU is a major player in emerging markets — India, Latin America, Central and Eastern Europe. PayU does offer a basic payment link feature, but merchants quickly outgrow it. Branding options are minimal, you can't fully customise the checkout experience, and sending links across multiple channels (WhatsApp, SMS, social) is cumbersome. For merchants who rely on payment links as a primary sales channel, PayU's built-in feature doesn't cut it.
How Shuttle Payment Links Work with PayU
Shuttle upgrades your PayU payment links with full branding control, multi-channel distribution, and a premium checkout experience. Transactions still settle through PayU.
Connect your PayU merchant account to Shuttle using your API credentials.
Create a payment link with full branding — your logo, colours, custom messaging, and preferred payment methods.
Send the link via WhatsApp, SMS, email, social media, or embed it as a QR code.
Your customer clicks the link and pays on a fully branded checkout page with local payment methods.
The payment processes through PayU. Track it in Shuttle's analytics dashboard and your PayU account.
Shuttle enhances your PayU setup — it doesn't replace it. Local payment methods, settlement, and your PayU merchant agreement all remain the same.
What You Get
Branded checkout pages — every payment link opens a checkout page with your logo, colours, and business name. Your customers see your brand, not a generic payment form.
Multiple payment methods — accept cards, digital wallets, and local payment methods through a single link. Customers choose how they want to pay.
Send anywhere — share payment links via SMS, email, WhatsApp, social media, QR codes, or embed them on your website. Meet your customers where they are.
Dashboard and reporting — track every payment link in real time. See who's paid, who hasn't, and export data for reconciliation with your PayU reports.
Recurring and partial payments — create payment links for deposits, instalments, or recurring charges. Flexible enough for any payment scenario.
No code required — create and send payment links from a simple dashboard. No developers, no API integration, no technical setup.
Who Uses Payment Links with PayU?
Indian D2C brands — send branded payment links via WhatsApp for COD-to-prepaid conversions, social commerce sales, and repeat orders.
Latin American ecommerce — offer a premium checkout experience for customers in Brazil, Colombia, and Mexico.
SaaS companies in emerging markets — collect subscription payments and one-off charges via link.
Education platforms — send course payment links to students across India and Latin America.
Marketplace sellers — collect off-platform payments with branded links that build trust with buyers.
Getting Started
Shuttle charges a small per-transaction fee on top of your PayU processing rates. No monthly fees, no setup costs, and no minimum volumes.
Get started in under a day. Connect your PayU credentials, customise your checkout branding, and create your first link.
You need an active PayU merchant account in any supported region. Shuttle provides the branded payment link infrastructure on top.
Frequently Asked Questions
Does Shuttle support local payment methods?
Yes. Shuttle processes through your PayU account, so all payment methods enabled on PayU — UPI, net banking, local cards, Boleto, PSE, and more — are available on your Shuttle payment links.
Can I fully brand the checkout page?
Yes. Shuttle gives you complete control over your checkout page — logo, brand colours, custom fields, and messaging. It looks like your own branded checkout, not a generic PayU page.
Does this work in all PayU regions?
Shuttle works with PayU across supported regions including India, Latin America, and Central/Eastern Europe. The payment methods and currencies match your PayU account configuration.
How is this different from PayU's built-in payment links?
Shuttle offers superior branding, easier multi-channel distribution (WhatsApp, SMS, social), better analytics, and a more polished checkout experience. Think of it as a premium payment link layer on top of PayU.