Agentic Commerce: How AI Will Rewrite the Checkout

Flexible

Our Payment Links are different

Shuttle Payment Links are not limited like others. We recognise that businesses need flexibility and control to improve their payment collection processes. Our payment links are not tied to any one payment provider, they can let the customer define the amount or you can be very specific about what and how much they’re for.

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Connect from 30+ Payment Providers. This means you can use your preferred provider with the rates that you have agreed. No more 5% fees just because you’re using a hosted solution that doesn’t support your preferred payment gateway.

Use Multiple Payment Gateways/Methods

Get paid via PayPal, Buy Now Pay Later, Financing or Bank to Bank. Payment links that are from your payment provider are limited to that provider and their features.

Not tied to any product, invoice or amount

Use one link for everything or organise your links by creating many for each use case. Other providers make you create a product or invoice just so you can create a payment link. That’s missing the point.

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Take a payment now or just authorize the card or save the payment method for later. Other payment link products don’t empower the seller, they are merely designed for a simple use case.

Introduction: The End of the Static Checkout

For the past two decades, the digital checkout has barely changed. Whether you’re booking a flight, paying an invoice, or buying a product, the pattern is the same: add items, go to basket, enter details, click “Pay.”

But commerce is moving faster than these old flows can keep up with. AI agents are changing how customers interact with merchants. From smart assistants to chatbots and automated workflows, customer interactions now happen in many micro-moments, across multiple channels, outside the traditional “shopping cart.”

Enter agentic commerce — a new model where AI dynamically generates personalised checkouts and payment links in real time, removing the need for rigid e-POS systems.

What Is Agentic Commerce?

Agentic commerce is the idea that AI agents, not humans or static systems, drive the transaction process. The merchant sets the rules, but the agent creates the right payment flow on demand.

Think of it like this: instead of pushing all customers through a single checkout, the merchant provides flexible building blocks (payment links, APIs, Smart Rules) and AI handles the orchestration.

Merchant-led: The business defines the logic, the brand, and the payments stack.
Agent-driven: AI tools (chatbots, workflow builders, voice assistants) trigger dynamic checkouts in real time.
Customer-centric: Each payment flow adapts to the channel and customer context.

Why the Old Checkout Model Is Breaking

Too rigid for modern channels — A shopping cart doesn’t work in WhatsApp, IVR, or voice assistants.
High friction — Asking customers to leave their channel, log in, and re-enter details adds drop-off.
Slow to adapt — Merchants wait months to update e-POS or custom checkout systems.
One-size-fits-all — Customers expect personalised journeys; static checkouts can’t deliver.

The Agentic Checkout in Practice

Let’s make this real. Here are five practical scenarios where agentic commerce changes the game:

Customer Support
A service agent chats with a customer. Instead of emailing an invoice, they generate a branded payment link instantly in chat. The customer pays within the same conversation.
AI Voice Booking
A customer books an appointment via a voice assistant. The assistant creates a secure checkout tailored to the service booked. No manual invoicing.
Marketing Automation
A loyalty campaign sends personalised links with discounts to different customer segments. Each checkout is dynamic, secure, and branded.
Field Services
Engineers or contractors generate QR-coded links in the field. Customers scan and pay immediately, without hardware terminals.
Debt Collection & AR
Agents use AI to create compliant payment flows in call centres. Customers get a one-click link via SMS or IVR, reducing friction and boosting recovery.

Benefits of Merchant-Led Agentic Commerce

Higher Conversions → Customers pay in-channel, without distraction.
Cost Efficiency → No need for multiple hardware/e-POS investments.
Speed to Market → Launch new flows in days, not months.
Scalability → AI handles orchestration; merchants focus on rules.
Future-proofing → Built for chat, voice, and whatever channels come next.

Why Payment Links Are the Building Block

At the heart of agentic commerce is the payment link: flexible, secure, and dynamic.

Works across any channel (chat, email, SMS, voice, QR).
Can be branded, personalised, and rule-driven.
Doesn’t depend on shopping carts or tills.

With tools like Shuttle Payment Links, merchants get:

40+ PSPs pre-integrated
Smart Rules to define payment logic (currency, amount, fraud filters)
Zero-code workflows through AI and automation tools
PCI compliance included

Looking Ahead: A World Without Tills

We are entering a world where the till is optional. Customers don’t wait in line. They don’t need to “check out” in the old sense. They simply interact, and the payment flow materialises.

For merchants, this means shifting mindset: from selling at the counter to enabling payments wherever the customer is.

Conclusion: Start Today

Agentic commerce isn’t five years away. It’s happening now. Merchants who adopt it early will capture higher conversions, lower costs, and stronger customer loyalty.

Shuttle Payment Links give you the tools to lead this shift today.

👉 Explore how Shuttle powers merchant-led agentic commerce →