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Chasing invoices isn’t just a finance problem — it’s a customer experience problem.
When someone doesn’t pay on time, the assumption is that they’re being difficult. But more often than not, the issue isn’t refusal — it’s friction. The payment process is unclear, awkward, or inconvenient. And so, they delay.
If you’re spending too much time following up on overdue invoices, it’s worth asking: are you giving your customers the choice and clarity they need to pay you easily?
Let’s explore how a few small changes can flip your AR process from “follow-up fatigue” to frictionless flow.
😩 The Problem With Traditional Invoicing
Most mid-sized businesses still rely on static PDFs and manual instructions:
“Please pay by bank transfer using the reference INV-1423”
“Let us know once payment is made”
“Here’s a link to log in and pay your bill”
These methods assume the customer will:
Read the invoice immediately
Switch apps to open their banking
Type in long reference numbers correctly
Remember to tell you when they’ve paid
…and that’s a lot to expect when they’re busy, distracted, or unsure.
Every step is a drop-off point.
💡 What People Actually Want
Think about your own buying habits.
You don’t delay because you don’t want to pay — you delay when:
You can’t pay the way you prefer
You have to jump through hoops
You’re unsure what you’re being asked to do
You don’t have time to deal with it
Your customers are no different. The easier you make it for them to pay, the faster they’ll do it.
🧭 Shift From ‘Chasing’ to ‘Enabling’
The goal isn’t just to collect money — it’s to remove friction from the moment payment is due. That means giving your customers:
✅ Choice of payment method
Card, ACH, Open Banking, Pay by Bank. Let them pick the method that suits them best — especially for international or high-value payments.
✅ Clarity in the payment experience
A branded, mobile-friendly checkout with pre-filled info. No portals. No logins. No guesswork.
✅ Convenience in the channel
Send the link where they already are: via email, SMS, WhatsApp, or even your CRM. No need to chase. No need to ask, “Did you get the invoice?”
🔗 The Role of Smart Payment Links
Smart payment links are a simple but powerful way to modernise your AR workflow.
Each link is tied to a specific invoice
Delivered instantly via your chosen channel
Offers multiple payment methods in one branded experience
Tracks when it’s viewed, clicked, and paid
Updates your accounting platform automatically
It’s like sending a checkout page, not a to-do list.
📉 The Impact on Your Finance Team
| Benefit | What It Means |
|---|---|
| Less manual chasing | AR team spends less time on follow-up emails and calls |
| Faster payments | Reduced DSO, improved cash flow |
| Fewer payment errors | Pre-filled details mean no missed references |
| Real-time visibility | Know who’s seen the invoice and who needs a nudge |
And the best part? You don’t need to rip out your systems.
Shuttle’s payment links plug into the tools you already use: Xero, QuickBooks, NetSuite, Salesforce, HubSpot, Make.com, and more.
So, What Happens When You Give Customers Choice?
They pay faster.
They stop needing reminders.
They feel like they’re working with a modern, capable business — not one stuck in the 2010s.
And your team gets to focus on strategy, not chasing.
Because in today’s world, getting paid shouldn’t feel like a battle.
It should feel like a click.
