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Introduction: From One-Size-Fits-All to Flexible Workflows
Merchants have been trained to think of payments as something that happens after the sale: an invoice is issued, a checkout page is loaded, or a card machine is handed over.
But in today’s world — where sales happen across chat, voice, and AI-powered interactions — that model is too slow and too rigid. What merchants need is a way to weave payments into the workflow itself.
That’s where payment links come in. Secure, flexible, and channel-agnostic, payment links allow merchants to trigger the right checkout experience at exactly the right moment.
Here are five workflows where payment links outperform traditional systems — and how you can use them in your business today.
1. Customer Support: Turn Service Into Sales
The challenge: Support teams often end up handling payments manually: emailing invoices, transferring to billing departments, or asking customers to log into portals.
The solution with payment links:
A support agent can instantly generate a branded, PCI-compliant link during the conversation.
The customer pays in-channel (chat, WhatsApp, email, even phone).
The issue is resolved without escalation, improving satisfaction and reducing time-to-cash.
Example:
A subscription software provider sees a 20% increase in on-the-spot renewals after enabling agents to send payment links during support chats.
2. AI & Voice Bookings: Instant Confirmation Without Admin
The challenge: Voice assistants and chatbots can book appointments, but payment often requires follow-up emails or human intervention.
The solution with payment links:
The AI agent generates a unique link as part of the booking workflow.
The customer pays immediately — securing their spot.
The merchant gets upfront commitment without chasing.
Example:
A dental clinic uses an AI phone agent to book consultations. Payment links are sent by SMS during the call, cutting no-shows by 35%.
3. Marketing Campaigns: Personalised Checkouts at Scale
The challenge: Traditional campaigns drive customers to generic landing pages. Drop-off is high, and personalisation is limited.
The solution with payment links:
Each campaign segment receives tailored links with the right pricing, discounts, or upsell offers.
Links can be embedded in emails, SMS, or QR codes on printed material.
Conversion tracking is simple and measurable.
Example:
An online fitness coach sends segmented SMS campaigns with unique payment links. Conversion rates rise from 5% to 12% because each offer feels personal.
4. Field Services: Payments Without Hardware
The challenge: Field engineers, delivery teams, and contractors typically rely on card readers or invoice-later models. Both are inefficient.
The solution with payment links:
Staff generate QR codes or send SMS links on the spot.
Customers pay instantly from their phones.
No hardware, no reconciliation headaches, no unpaid invoices.
Example:
A home-repair service replaces handheld terminals with payment links. Engineers close jobs faster, and cash flow improves by 25%.
5. Debt Collection & Accounts Receivable: Reduce Friction, Increase Recovery
The challenge: Collecting payments over the phone or by post is slow and creates friction for the customer.
The solution with payment links:
Agents send secure links via SMS, email, or IVR during the call.
Customers pay immediately, with no need to share card details verbally.
Compliance and audit trails are built in.
Example:
A collections agency integrates payment links into its dialler system. Payment success rates jump by 40%, and call handling time is reduced.
Why Payment Links Work Better Across Workflows
Across all these use cases, the advantages are clear:
Frictionless → Customers don’t need to switch devices, log in, or re-enter details.
Fast → Links can be generated instantly by staff or AI.
Flexible → Works across any channel — digital, physical, or automated.
Secure → PCI compliance and fraud checks included.
Scalable → One platform covers multiple workflows and departments.
How Shuttle Supercharges Payment Links
Most merchants could hack together payment links from a single PSP. But the real power comes when links are smart, connected, and merchant-led.
With Shuttle Payment Links, you get:
40+ PSPs pre-integrated → choose the right acquirer for each scenario.
Smart Rules → automate routing by currency, amount, or fraud thresholds.
Workflow integrations → plug links into AI, chat, CRM, or automation tools.
White-glove onboarding → merchants go live in days, not months.
Looking Ahead: From Payments to Personalised Journeys
Payment links aren’t just about getting paid faster. They’re the foundation of agentic commerce — a world where AI agents can create personalised, dynamic checkouts that adapt to each customer journey.
For merchants, it means payments move from the end of the process to the centre of the experience.
Conclusion: Start Embedding Payments in Your Workflows
Whether it’s customer support, marketing, field services, or accounts receivable, payment links can transform the way you capture revenue.
The question isn’t whether you should use them — it’s which workflows you’ll transform first.
👉 Discover how Shuttle Payment Links power merchant-led workflows →
